By email@example.com (InfoseekChina)
(Forbes) Going global is the next wave of China’s climb in technology innovation. First, it was U.S. companies entering China, then it was local companies penetrating the Chinese market and now it’s about powerful Chinese tech brands coming to the states.
Take BYD , the electric vehicle maker based in Shenzhen and invested in by Warren Buffet.
This large player in the electric vehicle business planted operations outside Los Angeles to manufacture trucks, buses and cars for the U.S. market – hardly a timid move.
BYD may not be well known yet in mainstream America, but once more of its vehicles hit the road, that should change. Several cities, ports and universities have placed orders or already using BYD vehicles, including buses at Stanford University. BYD taxis should be more prominent on New York City streets soon too. This isn’t to mention the utility trucks that BYD is making for waste disposal and package deliveries. Cars are coming too for the average driver.
Then, there’s LeTV. Again, not a well-known brand in the states, but dominant in China. This year, LeTV has opened shop in Los Angeles and Redwood City, and it’s moving fast.
Later this year, this online streaming service and smart TV maker based in Beijing is launching smartphones in the U.S. designed to maximize sound and video quality. LeTV already has several production deals with Hollywood studios and streams Hollywood movies in China.
As a sign of the potential impact its smartphones could have with U.S. buyers, consider that consumer sales of the phones have surpassed 600,000 in China since a launch in May.
Entering U.S. markets presents all sorts of challenges for China’s well-known brands. It’s one thing to invest in a plant; it’s another thing to build a team, craft the right sales strategy, get the marketing message right and figure out employment laws.
It took years before Japanese cars were taken seriously by American consumers, but we know what happened there.
Now that the number of Chinese entrants in the U.S. is multiplying with Tencent, Alibaba , and — before too long — Xiaomi coming here, it may not be so long for China’s own products and services to catch on with American consumers.
Source: Forbes by Rebecca Fannin
Source:: China’s BYD And LeTV Could Catch On Faster In The U.S. Than Toyotas Did