Other investors include Danny Yeung, a serial entrepreneur, investor and an early angel investor into one of APAC’s hottest companies KFit, and Yat Siu, another well-known Hong Kong-based investor and CEO of Outblaze.
“Many businesses still consider social data as a point of concern and confusion. We pride ourselves by helping customers break this barrier to make the data meaningful and provide insights,” said Christopher Wong, CEO, SMB, in an official statement.
The capital will be used to further improve the company’s flagship product, Klarity.
Launched in 2013, Klarity brands itself as an analytics tool for people or companies serious about social media data.
The company offers three payment-tiers with varying levels of data auditing. Its services also include brand management across major social media platforms with analysis periods ranging from 30-days to 60-days (or customisable for premium options).
Businesses get reports on market trends, competition updates and insights into Western and Asian audiences.
“Asia has long exploded in social network and messenger usage. But corporations world over can’t even hear what is being said. So they use Klarity so they can understand their market – and evolve with it,” said Khailee Ng, Managing Partner, 500 Startups.
SMB develops online marketing campaigns that extend beyond social media into iOS, Android development and HTML5 platforms. But it is clear Klarity is the company’s crown jewel.