Indonesia’s leading gadget price comparison portal Pricebook announces an undisclosed amount of funding from Japanese venture capital Brain Corporation, and other two Singaporean capitalists of IMJ Investment Partners, and Hiro Mashita, founder & director of m&s Partners. The company’s US$150,000 seed investment was secured from Incubate Fund in 2013.
Pricebook aggregates products details, reviews and prices of consumer electronics into its shopping search engine, hoping to provide enjoyable shopping experience for both customers and sellers. The site not only offers price comparison, but also delivers solutions to both consumers and businesses with an approach to each side’s requests and their traditional purchasing/selling behaviors. For the users, active reviews and forum threads serve as the community to find answers to their questions. For the merchants, Pricebook provides shop exposure and market data to support their online marketing.
With the aim of adapting proven know-hows to huge and fast growing markets, Pricebook expands to Indonesia and Southeast Asia in December 2013, shortly after its establishment in Japan in September of the same year. The company has established local office and has been developing the service to suit the market since then.
Pricebook now now catering hundreds of thousands of monthly visitors and more than ten thousand gadget retailers (including several hundred active offline shops), the company disclosed.
With this funding, Pricebook will further accelerate its strategies to evolve into a marketing platform as well as to expand its team and speed up on partner acquisition.
Founded by Tomonori Tsuji, an online marketing and media development expert, the company now has a team of 9 members, mainly focus on Indonesia’s merchandises such as mobile phones, computers, and other electronics.