Letv.com, China’s leading video website, is teaming up with Microsoft to build a global video cloud platform, reports Yicai, the website of Shanghai’s China Business News.
The two announced a strategic global cooperation on Thursday which will create the platform based on Microsoft’s cloud platform Azure and integrates Letv’s video cloud computing service with Microsoft’s media service Windows Azure.
Vahe Torossian, Microsoft’s corporate vice president worldwide for SMS&P, met with the Chinese company’s CTO, Yang Yongqiang, in China in early November. Torossian visited Letv’s store and then held further talks with Yang at the Chinese company’s office for a couple hours. Microsoft CEO Satya Narayana also met with Yang when he visited China for two days in September.
The video website has set up subsidiaries in Hong Kong, Los Angeles and Silicon Valley this year and expanded into Southeast Asia, Australia and Europe. The cooperation with Microsoft will accelerate Letv’s developments around the world.
Window Azure could help the Chinese video company expand into major countries around the world rapidly, said Ralph Haupter, Microsoft’s CEO in the Greater China Region. With Letv’s technology team, the global platform can begin operations around the world as soon as possible, spot business opportunities in time and promote Letv’s innovative cloud service with the platform.
The Microsoft media service has been the most successful international cloud service in China.
Chinese software giant Kingsoft and budget smartphone brand Xiaomi both became shareholders of the 21Vianet Group, a leading internet data center service provider that operates Windows Azure in China, in December.