Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia. The podcast features guests from Asia’s vibrant tech community.
Simon Kemp, the founder of Kepios and global consultant from We are Social joined us to discuss the recently published report “Digital Data and Trends in Asia Pacific”. He discussed the objectives, methodologies and intended audience of the report and specifically examined the most important and interesting trends on the web, mobile and social media across Asia-Pacific from messaging apps to voice messaging happening from China to the rest of Asia. Last but not least, Simon also shares his forecast on what will be important in 2017.
Every year, you will work together with We are Social & Hootsuite and publish an in-depth study of the internet, social media & mobile around the world, what are the objectives of the report and who is the intended audience of the report? [3:42]
What are the methodologies and datasets which you put together in the report? [5:11]
What are the key metrics you have used to look at Internet, social media and mobile across the report? [6:33]
What are the key trends you can summarize for Asia-Pacific (China, India, East and Southeast Asia, Australia and New Zealand) in 2016? [8:22]
How is Asia growing as a region as compared to the rest? [11:10]
What are the surprising things from your data tell you about the Internet, mobile and social media? [13:46]
What are the common social media tools you have seen across Asia Pacific (minus China) and what are the behavior of the users? Specifically for China, what are the key social media tools and their user behavior? [17:32]
Why chatbots don’t work in Asia and Facebook is losing out to the Asian competitors [21:56]
Do you see the tools different from the age demographics, for example, millennials using Snapchat or Instagram or older people with facebook? [23:24]
What are the underlying trends for messaging apps in Asia vs Whatsapp and FB messenger? How are digital marketers leveraging on messaging apps as compared to standard social media tools? [27:00]
What are the key things to watch for the year 2017? [29:10]
We share the “Digital Trends & Data in 2017” across the world here for your reference: