With loyal Apple fans WeChat now claims about 600 million users, the bulk of whom are admittedly still in mainland China and using a more powerful version of the app that is only available within the country.
Apple also showcased WeChat in the 3D Touch live demo at its iPhone 6s unveiling event in a clear nod to Chinese consumers — they represent a rising middle class that Apple increasingly relies on to satiate the demands of Wall Street.
But we’d already seen Apple acknowledge the growing pull of China when it included WeChat’s app for the Apple Watch in a pre-launch demo. The New York Times, meanwhile, tweeted an announcement of its new official international account on WeChat at the end of last week.
In general, the buzz around the new iPhone launch seems to be as big as ever. We took a look at the pros and cons of the devices, and also compiled pictures of the “Apple faithful” forming lines outside stores in the run up to the launch today.